Market Positioning Map. Top 10 Product Positioning Map Templates with Samples and Examples The map allows you to identify how competitors are positioned relative to you and to identify opportunities in the marketplace Reprint: R0711G A price-benefit positioning map helps you see, through your customers' eyes, how your product compares with all its competitors in a market
STP Marketing Model Segmenting, Targeting, Positioning from expertprogrammanagement.com
A perceptual map, sometimes referred to as a position map or market map, is a visual representation of how competitors are positioned in relation to your organization. When crafting a perceptual map, marketing teams often rely on two main types: two-dimensional and multi-dimensional maps
STP Marketing Model Segmenting, Targeting, Positioning
A perceptual map is used to show consumer perception of certain brands Perceptual maps provide a better understanding of customer perceptions and market positioning Both types of perceptual maps can play a significant role in shaping effective marketing strategies
Market Positioning Using Perceptual Maps MarketingProfs. This strategic tool contrasts the brand against competitors based on various criteria important to the target market, such as price, quality, status, or features. Brand and product positioning maps allow marketers to pinpoint and understand various elements of a brand
Top 10 Product Positioning Map Templates with Samples and Examples. Next, using the insights gathered from your competitive analysis, create a map of the market that shows your competitive positioning A market positioning map, also known as a perceptual map, is a visual representation that displays how a company's products or services are perceived in the minds of consumers